We say this often, do you have a crisis plan? Nine times out of 10, the answer is no. If you don't listen to any other public relations counsel, please listen to this: Every business should have a crisis management plan and a social media crisis plan before a crisis hits. Crisis management plans and social media crisis plans are complementary; the strategies will be similar, but there will be significantly different outputs, also known as tactics. TrizCom PR expertly lays out a blueprint for every crisis communications plan.
