TrizCom Public Relations is composed of award-winning public relations practitioners, solely committed to their craft - offering digital PR services. Our dedicated staff has decades of experience to draw upon and all of our efforts are collaborative in nature.
The TrizCom Public Relations agency includes APR-certified leadership (Accreditation in Public Relations by the Public Relations Society of America or PRSA), writers who adhere to strict AP Style guidelines, former journalists – print and television – supervisory level management, social media gurus, content-driven bloggers, media pitch experts, special event professionals, personality publicists, crisis communicators and research assistants who know analytics and data. We love what we do and we are crazy good!
In addition to our traditional PR services, we also offer a wide range of digital PR services to help our clients succeed in the ever-evolving online landscape. Our team of digital experts are well-versed in the latest trends and strategies in search engine optimization, social media marketing, content creation, and online reputation management.
TrizCom PR is a Certified Women Owned Business Corporation (NWBOC).
TrizCom Public Relations - Digital PR Services
TrizCom PR prides itself on the full complement of strategic communications and public relations services. We bring a specialized discipline to the following areas of expertise:
CHARITABLE GIVING & SPONSORSHIP STRATEGY
LEGISLATIVE AFFAIRS AND PUBLIC POLICY
Digital PR Services
Digital Public Relations is a revolutionary approach to public relations that brings together the traditional PR activities with newer elements such as shared, earned, paid and owned Media. The PESO Model (created by Spin Sucks) allows companies to benefit from the integration of both digital and non digital public relations strategies. . Moreover, digital public relations emphasize innovation, testing and measuring in order to do PR differently. Companies now have access to a vast range of digital tools and channels which allow them to assess their ROI among other aspects of their communication uses. Digital PR’s new techniques are powerful tools for brand building and lead generation.
Paid Media
Paid media is an integral component of the PESO model . It enables organizations to communicate their message to an even larger audience via digital sources, such as native digital advertising, digital advertising, paid awards, influencer marketing and digital out-of-home channels. Paid media allows organizations to leverage digital platforms to target their desired audience and boost brand visibility. As a result, paid media helps brands engage with audiences at scale in meaningful ways while allowing them to track success in real time.
Earned Media
Earned media is an important piece of the PESO model and is most often what people think of when they hear public relations. It refers to any form of digital coverage and publicity that comes organically. Earned media is just that, and is defined as any type of publicly visible media that has been created through unpaid actions and activities. In digital public relations, it is highly beneficial to have a large portion of coverage coming from earned media sources with backlinks; this type of digital content increases authority as it is coming from a third party and helps build trust for the brand. Examples of earned media include press coverage, customer reviews and peer recommendations, word-of-mouth mentions and user-generated content. Unlike other marketing techniques such as paid advertising, where businesses shell out large sums of money to create campaigns usually in traditional platforms (such as TV, radio and print), earned media can often have a greater impact because it is generated by independent individuals who are likely to be more trusted in the eyes of the public.
Shared Media
Shared media is anything online that is shared - such as social media. Social media is an effective way for brands to connect and engage with their customers and prospects. There are many different social media platforms to choose from, such as Facebook, Twitter, Instagram, TikTok, YouTube and LinkedIn. Businesses can use social media to increase their visibility and share content with a wide audience instantaneously. Social media marketing is also an invaluable business tool that allows companies to target potential customers with laser-like precision. It helps build brand recognition, drive traffic to websites, create customer loyalty and increase sales. With the right social media strategy, businesses can foster connections with their customers and turn followers into lifelong fans of the brand.
Owned Media
Owned media is an essential part of digital public relations as defined in the PESO model. It refers to any digital channel or digital asset owned by a business, organization or individual. This could include websites, blogs, digital newsletters and magazines, video, newsletters, email and intranets. TrizCom PR leverages owned media to create engagement with audiences while providing a custom experience that reflects our partners' brand identities and messaging. It's crucial to have a content strategy that incorporates paid media, shared media, earned media when leveraging owned media assets.
Do you want to establish your brand’s presence in the digital world?
TrizCom Public Relations is revolutionizing how businesses approach public relations. By integrating the PESO model, we take traditional and modern elements of public relations, allowing brands to leverage both online and offline channels for maximum visibility and impact. We create innovative campaigns that have been proven successful in increasing visibility, lead generation and overall ROI. To top it all off; our team’s expertise ensures an unparalleled level of commitment to exceed your expectations at every turn.
Now more than ever, it is essential to stay ahead of the competition by taking advantage of today's most powerful methods such as digital PR which yields measurable results with incredible speed. Companies like yours are now able to monitor their progress and manage their reputation effectively through this new model of communication!
Connect with us today to get started on utilizing Digital Public Relations strategies for your brand!
Digital PR FAQ
General Questions
What exactly does "digital PR" include?
Digital PR at TrizCom includes media relations, content creation, influencer marketing, social media management, SEO-driven strategies, analytics reporting and reputation management to amplify your brand across paid, earned, shared and owned channels.
Do you offer customized PR packages or only pre-defined ones?
TrizCom provides fully customized PR strategies tailored specifically to your business goals, audience and industry requirements.
Can you provide examples or case studies relevant to my industry?
Yes, TrizCom offers numerous industry-specific case studies showcasing successful campaigns across sectors such as automotive, healthcare, technology, nonprofits, food and beverage, franchise and more.
Cost and Budget
How is pricing structured—hourly, retainer or per project?
TrizCom typically operates as an agency of record on retainer agreements, usually 12 months or longer, but also provides project-based and hourly consulting services upon request.
Are there different tiers of service depending on budget?
Yes, TrizCom’s services can scale based on your budget, scope and business objectives, allowing flexible service levels to meet various client needs.
Expected Results
How do you measure PR success and provide reports?
TrizCom uses advanced media analytics and reporting tools to measure key performance indicators (KPIs) including earned media coverage, online traffic, influencer engagement and financial impact. Clients receive regular detailed analytics reports demonstrating campaign ROI.
How quickly can I expect to see results from a PR campaign?
While PR is a long-term investment, initial results typically become noticeable within a few months. TrizCom emphasizes transparency and sets clear realistic expectations from the outset.
Experience and Expertise
Does your team have experience with businesses of my size?
Yes, TrizCom has extensive experience with organizations ranging from startups to Fortune 500 companies, providing targeted PR strategies suitable for businesses at any stage of growth.
What is your experience managing PR for highly specialized industries?
TrizCom excels in specialized industries including healthcare, financial services, automotive, franchise, technology, nonprofit sectors and more.
Do you have expertise managing PR in crisis situations specific to my industry?
Absolutely. TrizCom has specialized crisis communications expertise across various industries, rapidly deploying strategic counsel to safeguard brand reputation and manage sensitive situations proactively and effectively.
Scope and Limits of Services
Can your agency integrate with our existing marketing or advertising teams?
Yes. TrizCom integrates seamlessly with existing in-house or external teams, collaborating effectively to maximize communication strategies across all channels.
Do your services cover both online and offline PR efforts?
TrizCom covers both digital (online) and traditional (offline) PR efforts, ensuring comprehensive integrated communication strategies tailored to each client’s unique needs.
What happens if media coverage doesn’t meet expectations?
TrizCom sets clear objectives upfront, provides transparent reporting and continuously refines strategies to meet client goals. If results fall short, strategies are reassessed and adjusted promptly to improve outcomes.
Process and Communication
How involved will I need to be in the PR process?
Client involvement varies based on preference. While TrizCom handles most execution, regular collaboration and approval processes ensure alignment with your brand message and objectives.
How often will your team communicate progress or campaign updates?
TrizCom provides regular proactive updates including weekly or monthly reports, analytics and strategy adjustments to keep you informed and involved at every campaign stage.
Contract and Commitments
Is there a minimum contract period required?
Typically, TrizCom’s agency-of-record agreements require at least a 12-month commitment; however, shorter-term projects or campaigns may be arranged on request.
What is your cancellation policy or flexibility if my needs change?
TrizCom offers reasonable flexibility to adjust scope or services if your business needs change. Specific cancellation or modification policies are outlined clearly in each contract.
Content Creation and Strategy
Will you handle all content creation or will my team need to contribute?
TrizCom fully manages content creation but may collaborate with your internal team for specialized expertise or input as necessary.
What happens if we need quick-turnaround content?
TrizCom is agile and responsive, equipped to deliver rapid-turnaround content creation or crisis response communications as needed.
Analytics and Reporting
What analytics tools do you use to measure campaign performance?
TrizCom leverages top-tier analytics and media intelligence tools to deliver precise data-driven insights into PR campaign performance and effectiveness.
Do you offer regular reporting and analysis sessions?
Yes, clients receive regular comprehensive reports and analysis sessions to review results, discuss insights and plan adjustments.
Crisis Communication
How quickly can your team respond to a crisis?
TrizCom provides immediate crisis response capabilities with dedicated crisis communication experts available 24/7 to manage urgent situations effectively.
Do you have specific experience handling major public reputation issues?
TrizCom’s seasoned crisis communications team regularly handles high-stakes reputation management, successfully navigating sensitive issues for diverse clients.
Agency Reputation
Can you share recent testimonials or references from current clients?
TrizCom PR prominently features client testimonials, case studies and success stories directly on our website, reflecting high client satisfaction and proven results.
25. Have you won any recent awards or recognitions that speak to your credibility?
TrizCom has received multiple prestigious industry awards including the PRSA Pegasus Awards, PRSA Best of Show and numerous accolades highlighting its digital PR, event planning, media relations and thought leadership excellence.
