Creating Relevant Content for Your Key Audiences | TrizCom

Creating Relevant Content for Your Key Audiences | TrizCom

With TrizCom PR, you can learn how to create relevant content for key audiences. Amplify your content and find unique stories to engage your target market.

Six Mistakes to Avoid in Writing a Press Release

Six Mistakes to Avoid in Writing a Press Release

Learn which clichés and overused phrases to avoid in your press releases to ensure journalists read and respond to your content. Write meaningful, effective releases.

PR Storytelling: Theatrical Scene Work Makes the Dream Work in Public Relations

PR Storytelling: Theatrical Scene Work Makes the Dream Work in Public Relations

Outside of my work here at TrizCom, I’m an actor. I’ve blogged before about the usefulness of certain theatrical techniques (specifically, clowning) for focus and balance, and Jo – who has a lengthy performing arts background herself – wrote a spectacular blog about the importance of being a good storyteller in the public relations industry. But how do you tap into – and build – your own natural storytelling abilities? Especially when your message needs to be clean, crisp and streamlined but not “sales-y” or, worse, “too rehearsed?”

To Be, or Not to Bee?

To Be, or Not to Bee?

Explore the importance of grammar in communication, highlighting essential resources and tools that can help enhance your writing skills and accuracy.

TrizCom Client: Soulman’s Bar-B-Que Celebrates the Commander-In-Beef

Presidential History is Full of Bar-B-Que Traditions

TrizCom PR partner, Soulman’s Bar-B-Que  - photography of brisket sandwich and french fries behind an American Flag

Bar-b-que has been a longstanding tradition for holidays like the Fourth of July and Labor Day. Families and friends gather around a grill to enjoy ribs, brisket and sausage smothered in sauce. Many do not realize that, like America, bar-b-que has evolved over time as presidents pass down their traditions from one to another.

America’s love for bar-b-que began with our first president, George Washington. In a 1769 journal entry, he wrote, “Went in to Alexandria to a Barbecue and stayed all Night.” He attended and hosted several bar-b-ques from then on, passing down a tradition many of our leaders continued. The seventh president, Andrew Jackson, made bar-b-que a staple at presidential campaigns and is credited as the first to establish the Election Day bar-b-que.

Former President James K. Polk was not known as a bar-b-que supporter, but he was in power in 1845 when Texas was added to the Union. Without him, Texan bar-b-que would not be American. Former President Abraham Lincoln’s campaign rallies were usually at picnics with pit bar-b-qued turkey. Burgoo, a stew-like meal of meat and vegetables, often accompanied the turkey.

Former President Dwight Eisenhower was seen grilling at the White House on several occasions throughout his residency. He said he could eat steak every day of the week. At times, the public wrote to the White House inquiring about recipes for different sauces. He was delighted to pass on his tips and tricks.

Former President Lyndon Johnson became the most important representative for Texas bar-b-que. His caterer, Walter Jetton, fed 300 hungry mouths at the first bar-b-que state dinner. LBJ continued to host prominent leaders at the White House and his Texas ranch throughout his presidency, usually serving ribs and brisket.

Former President George H.W. Bush also preferred Texas bar-b-que. He hosted regular Sunday bar-b-ques on the White House Lawn. He passed the tradition down to his son, former President George W. Bush, when he served as president. President Bush had planned a bar-b-que on Sept. 11, 2001. The event was cancelled, and the meals were instead given to first responders at the Pentagon.

America’s newest president, Donald Trump, also enjoys some good bar-b-que. He surprised diners after a rally in Greensboro. He ordered a large chopped pork bar-b-que plate with slaw, hush puppies, French fries and sweet tea. It will be interesting to see if our current president will utilize bar-b-que at the White House during his presidency and if bar-b-que will continue to make its mark on American history in the years to come.

 

The Art of the Brag - The Power of Company Awards

The Art of the Brag - The Power of Company Awards

Discover how company awards can serve as powerful third-party endorsements, establishing credibility in today's crowded information landscape. Learn effective strategies to achieve JD Power-type attention without coming across as a self-promoter. From asking for feedback to positioning yourself as an industry leader and seizing media opportunities, explore the art of the brag. Amplify your achievements through social media and leverage the reach of implied third-party endorsements. Join TrizCom PR, a multi-award-winning firm, as we showcase the impact of accolades such as the PRSA Pegasus Award and recognition on the Dallas Business Journal's Largest PR Firms list. Witness the undeniable proof of the power of company awards and elevate your brand's reputation.