Outside of my work here at TrizCom, I’m an actor. I’ve blogged before about the usefulness of certain theatrical techniques (specifically, clowning) for focus and balance, and Jo – who has a lengthy performing arts background herself – wrote a spectacular blog about the importance of being a good storyteller in the public relations industry. But how do you tap into – and build – your own natural storytelling abilities? Especially when your message needs to be clean, crisp and streamlined but not “sales-y” or, worse, “too rehearsed?”