Media Relations
Are you looking to increase your brand's visibility and secure press coverage?
At TrizCom PR, we believe in providing comprehensive PR services that ensure maximum results. Daily, our agency works closely with news journalists and editors from around the globe, making sure our partners are front and center with their target audience.
With TrizCom PR by your side, you can be confident that your messages will be heard loud and clear throughout earned media circuit. Utilize our experienced public relations professionals who'll take care of every aspect of creating press releases, generating pitches, developing press assets and communicating effectively with news outlets so you can focus on what's important - expanding your business! Plus, you benefit from our diverse experience in local, national and even international markets - so no matter what demographic is best for your business, we are prepared to ensure success through publicity initiatives tailored specifically for you.
With TrizCom PR at your side, your brand will get maximum exposure in today's crowded marketplace.
The TrizCom Difference
Goal Focused. Everything at TrizCom PR begins with your objectives – period.
Our Relationships. We already have key connections and relationships with media outlets and publications you want to be in.
Experience. We are writers, and many of us are former journalists. We know how to write interesting and engaging copy that excites journalists and editors.
We are Smart. TrizCom PR employs best practices on what information is provided to which appropriate media at what time in the correct format to ensure that our targets are reached.
Curious. We never stop learning and constantly ask questions. We bring newsworthy ideas to you.
Easily Form Connections. We know how to help the media make connections and write/produce a story while keeping long-term relationship-building in mind.
Tenacious. We have a unique blend of blend of determination, persistence and grit.
Content Creation for Media Relations
Our team of creative storytellers thrives in creating and building new ways to deploy content to the media to reach our partners' intended audiences. As with most public relations strategies, media relations is all about high-quality content creation, including press releases, compelling pitches, talking points, backgrounders, byline articles and more. However, whatever form content creation takes for media relations, it must be strategically planned and created.
How We Secure Earned Media
Media relations is a combination of science and art. The key to any successful media relations campaign is to generate meaningful and interesting content that will capture the attention of journalists, broadcasters and editors. We craft compelling stories, create memorable hooks and utilize interactive tools such as electronic press kits and backgrounders. With our strong media relationships, we leverage existing relationships with decision-makers and constantly build relationships with new members of the media to secure opportunities for our partners.
Real-time Media Monitoring
TrizCom PR has an extensive investment (more than $200,000 annually) in media monitoring software. These software subscriptions allow TrizCom PR to monitor, view, analyze and respond to our partners published earned media (also known as press mentions, press clippings and media coverage) – including print, broadcast, internet mentions and some social media. With these subscriptions, we can monitor what others are saying about our partners' brands in real-time and the ability to take prompt proper action as required.
TrizCom PR's media monitoring software includes:
These platforms enable TrizCom PR to aggregate news sources from thousands of sites worldwide into one automated stream, track conversations related to our partners, detect issues, conduct deeper analysis on topics of interest, monitor competitors' activities, make well-informed decisions about strategy and much more.
TrizCom PR's media monitoring strategy gives our partners an edge over their competition by providing valuable insights that would otherwise be hard or impossible to obtain manually.
Media Relations Tactics
Advertorial Writing
Audio News Releases (ANR)
Backgrounders
Boilerplate Development
Brand Management
Breaking News Stories/Breaking Stories
Briefing Books
B-Roll Videos
Byline Articles/Contributed Content
Camera Ready Features
Collateral PR
Communications Audits
Content Marketing
Cover Stories
Crisis Management
Crisis Media Monitoring
Deskside Briefings
Digital News Releases (Online News Releases)
Earned Media Analysis / Earned Media Audits
Editorial Board Meetings
Editorial Calendar Research
Electronic Press Kits (EPK)
Embargoed News Stories
Exclusive Opportunities
Expert Quotes
Feature Stories
Guest blogging opportunities
Guest Editorials
HARO / Profnet Submissions
Interview Prep
Interview Coordination
Issues Management
Lookbooks
Mat Releases (Matte Releases)
Media Alerts
Media Analysis
Media Briefings
Media Database
Media Days
Media Inquiry Coordination
Media Kits
Media Mentions
Media Monitoring
Media Statements
Media Tours
Media Training
Messaging
News Bulletins
Newsjacking (Reactive PR)
Newswire Placements
Online Newsrooms (Press Page)
Op-Eds
Opinion Pieces
Photo Opportunities
Photography
Pitching
Podcasts
Position Papers
Press Briefings
Press Conference/News Conference
Press Pools
Press Releases/News Release
Product Drops
Product Plugs
Publicity Stunts
Reputation Management
Round-Up Stories
Running Stories
Satellite Media Tours (SMT)
Spokesperson Training
Thought Leadership Opportunities
Video News Releases (VNR)
Media Relations Benefits
Garner Heighted Credibility
Increase Brand Awareness
Reach New Audiences
TrizCom PR’s Earned Media Placements
At TrizCom PR, we have millions of dollars each year in earned media placements – from the top-tier publications/outlets to hyperlocal community placements. TrizCom PR’s partner tenure is evidence of our successes.
Representative Trade Publication Placements
Representative Tier One Magazines
International Television and National Television Placements
Radio Placements
