Technology Startup PR Case Study

BACKGROUND | SocialCentiv

SocialCentiv, a Dallas-based startup founded in 2008, specialized in turning conversations into customers in real time with proven results. Their patented software enables enterprises, agencies and SMBs to mine Twitter for potential customers effectively. SocialCentiv's system effectively identifies and highlights relevant conversations in real time using specific keywords and location data. This allows businesses to respond instantly with targeted incentives, ultimately driving more significant customer acquisition and boosting brand recognition. SocialCentiv went to market under a web-based SaaS model.

ASSIGNMENT | SocialCentiv

At TrizCom PR, we recognized the importance of utilizing earned media to increase SocialCentiv's brand recognition, drive market penetration, and ultimately reduce customer acquisition fees while attracting potential buyers.

Our team crafted and implemented a strategic earned media plan that targeted top-tier outlets in SocialCentiv's industry, positioning them as thought leaders and experts in their field. By securing placements in these outlets, we increased awareness and consideration for SocialCentiv, driving greater customer acquisition and loyalty.

We effectively communicated SocialCentiv's unique value propositions through targeted media outreach and engagement, highlighting their industry expertise and generating positive media coverage. This led to increased brand recognition, more inbound leads and an interested buyer.

Our comprehensive approach to earned media ensured that SocialCentiv's message was amplified across various channels, increasing awareness, consideration and ROI. By partnering with TrizCom PR, SocialCentiv was able to successfully position itself as a leading player in their industry, attract more customers at a lower acquisition fee and ultimately achieve its business goals.

OBJECTIVES | SocialCentiv

TrizCom PR's campaign for SocialCentiv had several objectives that aimed to effectively communicate their message, educate their target audience and increase brand recognition and validation.

Firstly, we aimed to create a positive and influential message consistently communicated across all PR efforts in earned, owned, shared and paid media. This involved crafting a strategic plan that targeted specific outlets and vertical industries to reach small business owners and educate them on Twitter and Intent-Based Marketing.

Additionally, we sought to reach larger companies by telling best practices stories appropriate for national and local publications. By securing placements in these outlets, we were able to effectively showcase SocialCentiv's software and highlight their expertise in the industry.

Lastly, we identified influential organizations, associations and analysts who could help validate and communicate SocialCentiv's software. By building relationships with these entities and leveraging their influence, we were able to promote SocialCentiv further and establish them as a trusted and reputable player in their industry.

Overall, our campaign objectives were focused on increasing awareness and validation of SocialCentiv's software, and we successfully achieved these goals through targeted outreach and strategic messaging.

KEY ACCOMPLISHMENTS | SocialCentiv

TrizCom PR's strategic communications and public relations efforts effectively boosted our partner's brand awareness and consideration by showcasing their value propositions, key differentiators, scope and mission through earned media placements.

Our team identified and secured placements for stories in tier-one industry trade outlets, which were then leveraged by the sales team as marketing collateral pieces in place of traditional brochures. Additionally, we placed recurring topical thought leadership bylines featuring our partner's executives in advertising trade publications, positioning them as experts and quotable sources in the digital advertising technology space. In addition, we streamlined the brand's messaging and built and maintained a comprehensive media database containing outlets and contacts that cover business, advertising, marketing, technology, and programmatic campaign metrics.

Our team developed compelling storylines that showcased our partner's expertise in solving business challenges, and we embargoed key stories to tier-one outlets. In addition, we created editorial opportunities that highlighted our partner's various verticals, such as the automotive industry.

To prepare for media opportunities, we provided media training to company spokespersons and offered talking points to ensure consistency and accuracy in messaging. Lastly, we provided topical storylines to our partner and created unique, newsworthy pitches to secure earned media opportunities.

We also created a corporate culture campaign that showcased our partner's work-from-home culture and placed stories in various human resource publications. To further promote our partner's thought leadership, we highlighted their whitepapers, studies, surveys and results to the media.

Our comprehensive approach successfully enhanced our partner's brand recognition and solidified their position as industry leaders.

Amplify Your Technology Brand's Message with TrizCom PR's Integrated Approach to Public Relations

TrizCom PR is your go-to partner for elevating your technology brand's public relations strategy. Our team's integrated approach, utilizing earned, owned, shared, and paid media, delivers maximum exposure for our partners. We pride ourselves on our creativity and innovation in amplifying our clients' messages across all channels.

Our highly skilled PR practitioners craft effective strategies tailored to meet each of our partners' unique needs. Unlike traditional PR firms, we implement an agile process that utilizes data-driven insights and advanced analytics to achieve optimal results. Our proven track record speaks to our ability to deliver on our promises consistently.

At TrizCom PR, we believe that every brand has a story to tell. So let us help you share yours with the world. Contact us today to learn how we can help take your technology PR strategy to the next level and achieve your brand's goals.