Digital Tech PR Case Study
OUR WORK | Goodway Group
Goodway Group is a managed-services programmatic partner utilizing the industry’s best-in-class digital media technology paired with above-and-beyond account service. They bring flawless execution and unparalleled digital expertise and strategy to every campaign they run.
ASSIGNMENT | Goodway Group
TrizCom PR's contract with Goodway Group involved traditional public relations services, focusing on media relations (earned media). Our team recognized the value and importance of building strong relationships with programmatic advertising media outlets and journalists to secure press coverage for our partner. By leveraging our extensive network of media contacts and utilizing targeted outreach, we successfully promoted Goodway Group and its services through various media channels.
As part of our media relations strategy, we crafted compelling and informative press releases and pitches that captured the attention of journalists and editors. Our team also provided media training to key spokespeople at Goodway Group, equipping them with the skills and knowledge necessary to effectively communicate their message in media interviews and appearances.
Through our traditional PR efforts, we helped Goodway Group establish a strong presence in the national media and increase its visibility among target audiences. Our commitment to delivering outstanding results and cultivating meaningful relationships with media outlets played a crucial role in the success of this campaign.
CHALLENGES | Goodway Group
Before partnering with TrizCom PR, our partner was a legacy brand needing more brand awareness and consideration than its competitors. Despite being an established company, they had not previously engaged with a public relations firm to promote their brand and increase their visibility.
TrizCom PR developed a strategic plan to overcome this challenge that focused on creating compelling stories that provided editorial value rather than solely promotional. Our goal was to generate media coverage to increase our partner's visibility and showcase their expertise in their industry.
KEY ACCOMPLISHMENTS | Goodway Group
TrizCom PR's strategic communications and public relations efforts effectively boosted our partner's brand awareness and consideration by showcasing their value propositions, key differentiators, scope and mission through earned media placements.
Our team identified and secured placements for stories in tier-one industry trade outlets, which were then leveraged by the sales team as marketing collateral pieces in place of traditional brochures. Additionally, we placed recurring topical thought leadership bylines featuring our partner's executives in advertising trade publications, positioning them as experts and quotable sources in the digital advertising technology space. In addition, we streamlined the brand's messaging and built and maintained a comprehensive media database containing outlets and contacts that cover business, advertising, marketing, technology, and programmatic campaign metrics.
Our team developed compelling storylines that showcased our partner's expertise in solving business challenges, and we embargoed key stories to tier-one outlets. In addition, we created editorial opportunities that highlighted our partner's various verticals, such as the automotive industry.
To prepare for media opportunities, we provided media training to company spokespersons and offered talking points to ensure consistency and accuracy in messaging. Lastly, we provided topical storylines to our partner and created unique, newsworthy pitches to secure earned media opportunities.
We also created a corporate culture campaign that showcased our partner's work-from-home culture and placed stories in various human resource publications. To further promote our partner's thought leadership, we highlighted their whitepapers, studies, surveys and results to the media.
Our comprehensive approach successfully enhanced our partner's brand recognition and solidified their position as industry leaders.
Maximize Your Brand's Exposure with TrizCom PR's Integrated Strategies and Innovative Approach
TrizCom PR is the trusted partner for spreading the word about technology brands. Our team utilizes integrated strategies, including earned, owned, shared, and paid media, to deliver maximum public relations exposure for our partners. We take a creative and innovative approach to amplify our client's message across all channels.
Our team consists of highly skilled PR practitioners who are experts at crafting effective strategies tailored to our partners' unique needs. We distinguish ourselves from traditional PR firms by implementing an agile process that leverages data-driven insights and advanced analytics to drive results. Our track record speaks for itself - we consistently deliver on our promises.
If you're seeking to take your technology PR strategy to the next level, look no further than TrizCom PR. Contact us today to learn more about how we can help your brand achieve its goals
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