Lifestyle Brand PR Case Study - Media Relations
ABOUT
Founded in 2003, Aidan Gray has become a leader in the home furnishings industry, notably in the segment of European-inspired interiors. Based in McKinney, Texas, Aidan Gray uses the best materials to manufacture furniture, occasional tables, table lamps, garden décor, candlesticks and case goods. This embodies the company's desire for products made by hand and with authentic materials such as solid wood, rustic metals, antique mirrors, old painted finishes and silk appointments.
ASSIGNMENT | Earned Media
TrizCom's agreement with Aidan Gray incorporated a blend of conventional and digital approaches to public relations, with a particular focus on media relations/earned media. The partnership was from 2015 to 2018.
KEY ACCOMPLISHMENTS | Leveraging Media Relations to Expand Brand Presence
Coordinated, planned and executed high-profile press events at High Point Market
Created High Point Market video
Conceptualized and coordinated a blogger party with Hoffman Media
Identified sponsorship opportunities
Created look books
Submitted product for Market issues
Created and submitted Trend Forecasters
Cover story: Veranda
Coordinated interviews
Conducted deskside briefings and put together backgrounders and briefing books
Media-trained key staff
Pitched and secured the Veranda print edition cover story
Pitched and secured multiple syndicated placements
Numerous product placements
Newsjacked media opportunities
Functioned as an extension of the Aidan Gray team
Earned Media Placements
Architectural Digest: An Antique Expert's Favorite Italian Sources
House Beautiful: 12 Things Interior Designers Wouldn't Waste Their Money on Next Time
U.S. News and World Report: What to Expect When You Buy a 100-Year-Old House
Country Living: 14 of the Most Gorgeous Living Rooms in the South
Housely: Aidan Gray’s Randal Weeks Shares Décor Dos (and Don’ts)
HGTV: 10 All-White Bedroom Linens
Associated Press: Consumers Hesitant to Spend; Why?
Veranda (print cover story): All the Best
Garden Center: Diane Keaton to speak at Dallas Total Home & Gift Market
Arkansas Democrat-Gazette: The Natural Choice - Curves Create Comfort and Stylish Grace
5280 Denver’s Mile High Magazine: The Perfect Pairing
Atlanta: This Renovated Columbus, Georgia Home was Designed to Last
High Point Market: Aidan Gray
Pantagraph: Highlights From High Point Furniture Market Hit Stores
Home Accents Today: Dallas Lighting Showroom Concept Targets Interior Designers
Becky’s Farmhouse: Aidan Gray Chandelier
Home Accents Today: Product of the Day
Cedar Hill Farmhouse: 15 of the Best Lamps
The Chase Lounge: Live From High Point: The Antiques Diva & Aidan Gray
LaDue News: The Trio: Vive la France!
Décor Gold: Home Office – Updated with a Beautiful Chandelier
Community Impact: Gray Living Holiday Window Display Open To Public
Star Local Media: Gray Living to Transform Ugly Duckling into a Swan
Inside Out Living Spaces – Set the Mood for Your Home
Home Bunch: New and Fresh Interior Design Ideas for Your Home
Uptown Acorn - The Acorn Cottage {Aidan Gray Sconces}
Atlanta - Support A Worthy Cause and Nab Design Bargains at the Thrift Studio Pop-Up Shop
StyleBlueprint: Modern Elements + Beautiful Antiques = an AMAZING Home!
McKinney: Tax Day is Just Around The Corner! North Texas Designer Randal Weeks Shares How to get the Most for Your Decor Dime
Kristy Vicks – My Bright and Open Dining Room
So much Better with Age - The Most Gorgeous French Chandeliers
Furniture Today - Actress Diane Keaton and a Fabric Brand Unveil New Line
Home Bunch – Interior Design Ideas
Atlanta Homes & Lifestyles – All Dressed in White
Home Furnishings Business - Aidan Gray Takes Las Vegas Showroom
O. Henry Magazine – The House of Whispers
Provident Home Design: Pantone’s 2016 Color of the Year
Yahoo: What to Expect When You Buy a 100-Year-Old House
Furniture Lighting & Décor - Diane Keaton to Present at Dallas Total Home & Gift Market
Home with Keki – 2019 Color Trends
Thou Swell - Designer Collaborations at High Point Market
Business of Home - Why is Diane Keaton heading to Dallas Market?
Luxe Interiors + Design - A Mediterranean Houston Estate with Old-World Style
Color, Chaos & Creativity - Art is Love at The High Point Market North Carolina
Chicago Tribune - Throwing Design a Curve: Graceful Lines Add an Exclamation Point to Your Space (syndicated)
Pittsburgh Post Gazette – Hip Highlights from High Point Furniture Market (syndicated)
Realtor.com - 8 Bathroom Remodel Ideas That Really Pay Off
Furniture Today - Aidan Gray opens new showroom at High Point Market
enLIGHTenment - Fall Mirror Collection
Hoffman Media – Join Us at High Point Market
Home Furnishings Business - Aidan Gray to Open New Showroom at High Point Market
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