Legacy ER & Urgent Care Grand Opening & Ribbon Cutting Event Case Study

Assignment

Create community engagement and buzz around Legacy ER and Urgent Care grand opening using media relations and secure event attendance.

Campaign Goals

• Engage with the community and begin education tactics to introduce the concept of a dual ER & urgent care under one roof, concept, culture and grand opening events.

• Ensure the ribbon cutting and grand opening event is promoted and well attended.

• Connect Legacy ER & Urgent Care with a nonprofit for cross pollination.

• Help to create a family friendly grand opening event.

Campaign Action Items

• TrizCom PR to coordinate dates, location, theme and provide a Grand Opening/Ribbon Cutting blueprint and timeline

• Chamber of Commerce - TrizCom PR will work with the local Chamber of Commerce and coordinate dates, ribbon cutting invitations (VIP, Members, Elected Officials) and membership

• Media Alert/Press Release - TrizCom PR will create media alerts and a press release that was sent to key media contacts.

• Calendar Listings - TrizCom PR to secure event calendar coverage in community calendars.

• Influencer Relations – TrizCom PR to work with community influencers to help promote event.

• Charity Tie – TrizCom PR to identify and engage local charities.

• Create a Family Fun Day – With activities for the whole family including a bike rodeo, face painting, food trucks, games and more.

• Speeches and Agenda - TrizCom PR will create a run of show agenda and assist with talking points/speeches for VIPs and executives.

• TrizCom PR will be onsite for the entire Grand Opening/Ribbon Cutting to help coordinate attendees and media representation.

• Post Event Follow-Up - TrizCom PR will submit photos from the Grand Opening/Ribbon Cutting to various media outlets including trade publications with an event recap.

• Monitoring and Reporting - TrizCom PR will monitor all earned media wins and offer ideas for amplification. A post event report recap will be supplied.

MEASUREMENT & KPIs

• KPI 1: Overall earned media impression regarding grand opening

• KPI 2: Influencer media

• KPI 3: Website traffic increase

• KPI 4: Event attendance

RESULTS:

• Increased overall earned media impressions by 42 percent year over year.

• Engaged with 10 community influencers – blogs, newsletters, home owner associations, PTAs.

• Increased website traffic by 19.5 percent during the grand opening campaign.

• Grand opening and ribbon cutting events were well attended by the community, VIPs and elected officials.

• Engaged with the Keller Emergency Response and Taylor’s Gift for nonprofit events and activations.

As Seen In

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