Cottonwood Art Festival - Fall 2012 PR Case Study - Special Event Promotion
Overview | Cottonwood Art Festival
The twice a year Cottonwood Art Festival, featuring works from the nation's top visual artists. 2012 marked Cottonwood Art Festival’s 43rd year. The prestigious show is rated the fifth best art festival in the United States, and is the premier fine arts event in North Texas.
Cottonwood Arts Festival Richardson’s bi-annual Cottonwood Art Festival, is a juried show. Jurors have selected more than 240 of the nation’s top visual artists from 1,400 submissions to exhibit their museum-quality work at the festival. The artists compete in 14 categories: 2D Mixed Media, 3D Mixed Media, Ceramics, Digital, Drawings/Pastels, Fiber, Glass, Jewelry, Leather, Metalwork, Painting, Photography, Sculpture and Wood.
PR Assignment
TrizCom’s contract with the City of Richardson was a combination of traditional and nontraditional public relations with a strong emphasis on media relations and event promotion for the Fall Cottonwood Art Festival 2012.
When
October 6-7, 2012
10 a.m.-8 p.m. (artist booths closed at 7 but music remained until 8) Saturday and 10 a.m. – 5 p.m. Sunday
Full details at http://www.cottonwoodartfestival.com.
This was a rain or shine event.
Where
Cottonwood Park is located at 1321 W. Beltline Road, one block east of Coit Road, Richardson, TX. Directions can be found at www.cottonwoodartfestival.com.
Admission
Parking and admission to the Cottonwood Art Festival was free of charge. Some children’s events required a fee. The artist’s works and food were available for purchase.
Highlights
Cottonwood Art Festival was a juried show.
Each of the artists attended in person to discuss their work. Meeting the artists and learning about their work are two important things that make Cottonwood Art Festival a truly special event.
Cottonwood’s beautiful courtyard/café area borders Cottonwood Lake, the perfect stop to enjoy food, spirits and live music.
Music:
Saturday, October 6, 2012
Victor Andrada: 10:45 a.m. - 12:15 p.m.
Marc Toussaint Combo:12:45 p.m. - 2:15 p.m.
A Hard Night's Day (A Musical Tribute to the Beatles): 2:45 p.m. - 4:15 p.m.
A Hard Night's Day (A Musical Tribute to the Beatles): 4:30 p.m. - 6 p.m.
Shoot Low Sheriff 6:30 p.m. - 8 p.m.
Sunday, October 07, 2012
Jump Billy Trio: 10:30 a.m. - 12 p.m,
Cursed Diamond (A Tribute to the Black Crowes): 12:30 p,m. - 2 p,m.
Acoustic Kitchen: 2:30 p,m. - 4 p,m.
The John Adams Group: 4:30 p,m.- 6 p,m.
Children’s Activities:
Crazy Cool Caps – Let the kids show off their pint-sized personalities by creating their own over-the-top hat! There will be plenty of glitter, feathers, pompons, ribbon and foam shapes for all to use!
Throwin' Mud – It's ok for the kids to play in the mud at this activity station with Masta Potta, Mr. Kirby!
Canvas Classics – Be an artist by painting your very own canvas painting.
Wax Hands - give creativity a hand and capture your "sign language" in colorful wax.
Origami Art–Children will love this classic Japanese paper folding art. A number of options will be available.
The Big Picture – Kids can leave their mark on Cottonwood Art Festival by painting a piece on the Monster Mural!
Other ArtStop activities include Chalk Board Easels (for young children), Chisel Away (kids chisel on a large block of plaster) and Magnetic pieces (make a picture by adding magnets to large magnetic boards).
Fall 2012 Featured Artist
Cottonwood Art Festival’s 2012 Fall featured artist is Denise Greenwood Loveless of Irving, Texas. Greenwood Loveless’ art explores the frailty and imperfection of the human condition – the lines where light and dark converge. She was one of the festival’s 16 featured artists and will be representing the sculpture medium.
Content Creation
9/13/2012 Cottonwood FAQ
9/13/2012 Dallas' Hard Night's Day to Headline Cottonwood Art Festival Oct. 6
9/4/2012 Cottonwood Art Festival Names Featured Artist
9/27/2012 Cottonwood Art Festival Oct. 6-7, 2012 to Feature 240 Top Artists 'There's an Art to having Fun!' -- with Plenty of Music, Food and Drinks
7/18/2012 Richardson's Cottonwood Art Festival October 6-7, 2012 to Show Works of 240+ Artists in Fun-filled Outdoor Setting
Results
Key earned media placements for the Fall 2012 Cottonwood Art Festival, included:
· The Dallas Morning News – Paint for all at Cottonwood Art Festival
· The Dallas Morning News – Ten fun things to do this week in and around Dallas
· The Dallas Morning News’ Neighbor’s Go – Go & Do
· The Dallas Morning News’ – Neighbor’s Go – Cottonwood Art Festival to return with artists’ works
· The Dallas Morning News’ Guide – Guide Picks
· Advocate – This Weekend: Cottonwood Art Festivals, Kevin Nealon, it’s my park and food….
· Culture Map Dallas – Cottonwood Art Festival
· Dallas Art News – Cottonwood Art Festival Announces Dates, October 6-7
· Dallas Child – Kid Culture
· Guide Live – Cottonwood
· Dallas Art News – A Hard Night’s Day to Headline Cottonwood Art Festival, Oct. 6
· Art & Seek – Richardson’s Cottonwood Art Festival
· The Dallas Morning News – Dog about town: Observing the Feast of St. Francis and other things to
do with your dog
· Dart – Cottonwood Art Festival
· Bill Chance Blog – The Rock and Roll thing is going to last
· WFAA – Richardson’s Cottonwood Art Festival
· Jenn’s RAQ – Cottonwood Art Festival
· Children’s Dentistry of North Dallas – Cottonwood Art Festival is Saturday
· CBS – Best Fall Festivals in the DFW Area
· The Dallas Morning News – Neighbor’s Go – Richardson’s Cottonwood Art Festival
· Pamela Blaines Fine Art – Cottonwood Art Festival
· Z Events - Richardson’s Cottonwood Art Festival
· The Dallas Observer - Richardson’s Cottonwood Art Festival
· My Dallas Mommy Newsletter - Richardson’s Cottonwood Art Festival
· Artists of Texas – Come out to the Cottonwood Art Festival
· Pegasus News – 2012 Fall Cottonwood Art Festival
· Jenn’s RAQ – We braved the Cottonwood Art Festival
· Examiner – Cottonwood Art Festival ready for visitors, despite predicted cold
· D Magazine’s - Front Row
· My Dallas Mommy – Cottonwood Art Festival – Saturday & Sunday 10/6 & 10/7
· D Magazine – Cottonwood Art Festival
· The Senior Voice – Cottonwood Art Festival
· 002 Houston Magazine – Cottonwood Art Festival
· The Flash List – Entertainment Guide – Cottonwood Art Festival
· McKinney Online – Richardson’s Cottonwood Art Festival
· Fun Things to Do in Dallas – Cottonwood Art Festival
· Dallas Family Guide – 2012 Fall Cottonwood Art Festival
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