Consumer Healthcare PR Case Study
OUR WORK | LEGACY ER & URGENT CARE
Founded in 2008, Legacy ER & Urgent Care (www.legacyer.com) is one of the nation's first stand-alone health care models to offer both urgent care and emergency room treatment options under one roof. It has built an exceptional customer service program and rating by providing transparent billing, soothing environments and one-on-one service with board-certified, emergency-trained physicians. Patients have access to immediate, on-site emergency room equipment and only pay emergency care prices when it is truly an emergency.
Outstanding results in earned media, community relations, physician/nurse recruitment and grand openings
In 2015, Legacy ER & Urgent Care, Intuitive Health’s first dual model emergency room and urgent care facility under one roof, was uniquely positioned to change the perception of healthcare by providing the right level of care, at the right price, close to home. TrizCom Public Relations worked closely with the Legacy ER & Urgent Care executive team to find stories that would elevate its profile and voice.
TrizCom built a media relations strategy to leverage Co-founder and Chief Medical Officer, Jay Woody’s expertise as an innovative emergency physician who disrupted the delivery of emergency medicine.
COMMUNICAITONS GOAL
To elevate the awareness of Legacy ER & Urgent Care locally and nationally as a patient-centered model focused on retail-level customer service and transparency.
CATEGORY EXPERTISE
500+
Earned Media Wins
2.5B
Audience Reach
3B
Impressions
ACCOMPLISHMENTS
Created a hyperlocal community plan utilizing neighborhood association groups, chambers of commerce and schools (advertising, editorial, sponsorship)
Increased awareness and consideration of its brand and services using earned media placements
Identified top-tier trade publications for story placements that assisted with physician/staff recruitment and organic SEO
Used hyperlocal, traditional and non-traditional influencers to tell the brand’s story
Placed recurring topical thought leadership bylines featuring the client’s leadership
Created an online newsroom with a comprehensive electronic media kit
Used earned media to highlight Legacy’s sponsorships and new locations
Executed hyperlocal events with nonprofit partners
Leveraged current news (newsjacking) events to tie the client’s brand into expert source positioning
Positioned Jay Woody, MD as the “go-to” industry expert and quotable source in healthcare, emergency room topics and duel provider stories for national, regional and hyperlocal outlets
Created opportunities for editorial board briefings to discuss and explain Legacy’s value proposition
Outcomes
Urban Bound Recruiting in Healthcare E Book
Population Health News Freestanding ERs Contribute to Higher Quality Care
Richardson Living Back to School Season is Here
The Huffington Post Hybrid Health Care Facilities Are Driving Down Costs
Hartford Insurance Extra Mile Hot Tips for Staying Safe in the Sun
Scary Symptoms Chest Pain Every Day Except During Exercise
Daily Times Leader Don't Get Complacent with Texas Heat
Community Impact Freestanding ERs Offer Additional Health Care Choices
Managed Healthcare Executive How Health Plans Can Derail ER Costs
Physician's Money Digest Building Rapport Can Ease Reliance on Defensive Medicine
Community Impact News Emergency Care Options Increase
Collin County Living Well 5 Indicators of a Heart Issue
Dallas Business Journal Legacy ER & Urgent Care Dedicates Day to Taylor's Gift
Daily Nurse Why I Love Being a Nurse
CheatSheet Caution! 9 of the Most Dangerous Products in Your Home
Doctorly Founder and CMO for Legacy ER & Urgent Care Dr. Jay Woody
The Main Street Americans Count Health Care as Their Biggest Debt Burden
FOX 4 Good Day Urgent Care vs. Freestanding ERs
CBS DFW KRLD To Do List April 14 20, 2016
Dallas Business Journal Hybrid Health Care Model Driving Rapid Growth
PracticeLink Magazine Find a Job Search Mentor: Jay Woody, M.D.
Plano Star Courier Don't Hesitate with Heart Worries
Coppell Gazette Legacy ER Shares Tips for Safer Spring Break
Star Local Media Legacy ER offers tips to avoid food poisoning
Dallas Examiner Prevention, Treatment Plays Key Role in Controlling Flu Epidemic
Star Local Media Legacy ER to donate goods to tornado victims
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