Automotive PR Case Study

The Great $50,000 Giveaway
Q Chevrolet and Q Chrysler Jeep Dodge

OUR WORK | Q Chevrolet and Q Chrysler Jeep Dodge

Q Chevrolet and Q Chrysler Jeep Dodge said thank you to their community –- by giving away $50,000 in December 2010. The Great $50,000 Giveaway awarded $25,000 to one winner and $25,000 to the charity of the winner’s choice.

The contest ran throughout December at Q Chevrolet, 1000 E. Airport Freeway, Irving, Texas, and Q Chrysler-Jeep-Dodge, 700 E. Airport Freeway, Irving, Texas.

“Our long-term commitment is to give back to our community, and $50,000 is a great way to get started,” said Thomas Quintana, COO for Q Cars. To register for The Great $50,000 Giveaway, participants needed to visit Q Chevrolet and Q Chrysler Jeep Dodge in person from Dec. 1-Dec. 31 from 9 AM to 8 PM.

A daily finalist was chosen from each day’s entries. Each day the slate was cleared for a new daily finalist. The more daily entries, the better chances participants had to win.

One of the 26 daily finalists was selected the winner at the grand prize drawing on Friday, Dec. 31, during Q Chevrolet’s Q New Year’s Eve event.

Each daily finalist was awarded a $250 gift certificate for service at either Q Chevrolet or Q Chrysler Jeep Dodge.

Daily finalists were posted on Q Chevrolet, Jeep, Dodge & Ram’s Facebook pages.

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