Automotive PR Case Study

GMC Carry The Load Challenge

OUR WORK | GMC Carry The Load Challenge

DFW GMC Dealers Carry The Load Memorial Day Weekend Challenge - Local DFW GMC Dealers have collectively donated over $117,000 in cash and media support. The 2,000-mile, 27-day Carry The Load National Relay left West Point, NY, on April 30 and finished in Dallas, Memorial Day weekend. The journey honored America’s fallen heroes and their families. The public was invited to follow the relay on Facebook at https://www.facebook.com/CarryTheLoad.

In honor of Carry The Load, DFW GMC Dealers called all military – active duty and veterans – friends and family. DFW GMC Dealers saluted veterans, active-duty military heroes and first responders (fire, police, medical). Individuals were encouraged to visit the DFW GMC Facebook page and post their salutes by sharing a story and photo about the person they were saluting. DFW GMC Dealers donated an additional $5 for all salutes posted.

At 3:30 on Monday, May 27, on the Main Stage, DFW GMC Dealers presented a check to Carry The Load.

DFW GMC Dealers had a VIP tent set up in Reverchon Park for people who have raised $5,000 or more for Carry The Load. The GMC tailgate trailer was nearby offering free Hoffmann Hotdogs (provided by– Hofmann Hots in Trinity Groves) and drinks.

GMC had another tent in the park with the new Sierra, Acadia Denali and the Terrain Denali on display and offered chair massages to all participants free of charge.

Other Activities Included: 

• Bands on the main stage Sunday and Monday

• Mess Hall meals from celebrity chef, Blythe Beck

• Concessions from Ruthie’s Rolling Café, Enticed, and Rusted Truck Barbecue

• Tribute Wall at the Hillwood Investments tent

• JCPenney Home tent where participants could relax and write tributes

• Photo booth at Start/Finish with Gold’s Gym

• Catch & Release Fishing with Heroes on the Water and Texas Jr. Anglers

• Route station activities: Amegy Bank, Prestonwood, and E2M/Compatriot Capital/KDC/2M

• Route station refreshments from PepsiCo/Frito-Lay

• Zipline, Obstacle Course, Inflatable Slide, Playground and more activities in the Kids Area.

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