Automotive Promotions Case Study

Cadillac Cares

OUR WORK | CADILLAC CARES

Dallas/Fort Worth

The votes have been tallied and Heroes for Children and The Family Place have come out on top of the Cadillac Cares DFW Challenge sponsored by Metroplex Cadillac Dealers. Facebook fans determined the winning charity.

The totals were too close to declare just one winner. Heroes for Children received 10,560 votes and The Family Place received 10,434 votes. Heroes for Children and The Family Place each received a $50,000 advertising campaign, which includes television spots on WFAA-TV Channel 8 (ABC) in DFW, radio promo spots on CBS DFW Radio and a print advertorial in D Magazine, among others. Big Thought and Make-A-Wish Foundation of North Texas each received $1,000 cash donations.

Throughout the month-long challenge, each charity had its biography and a voting button on the Metroplex Cadillac Dealers Facebook page at www.facebook.com/MetroplexCadillacDealers.

The focus of each participating charity is children and their families, including access to quality learning opportunities, financial assistance while dealing with childhood cancer, a safe haven for victims of family violence, and the granting of wishes in the face of life-threatening medical conditions. The four charities were: Big Thought, Heroes for Children, The Family Place and The Make-A-Wish Foundation of North Texas. 

The challenge was successful on many fronts:

• Metroplex Cadillac dealers increased their Facebook fan base by over 6,000 new fans

• The participating charities increased their Facebook fans

• Raised awareness and Facebook fan base for the charities

• Through personal stories and social media

• By educating new prospects on the charities’ backgrounds and missions

Cross-pollination between charities

Houston

The YMCA of Greater Houston stormed the beaches and won the Cadillac Cares Houston Challenge, sponsored by the Houston Area Cadillac Dealers.  The YMCA received a $50,000 advertising campaign. The other participating charities – the Children’s Museum of Houston and the Houston Food Bank – each received $1,000 cash donations. Throughout the month-long challenge, each charity had its biography and a voting button on the Houston Area Cadillac Dealers Facebook page at http://www.facebook.com/HoustonAreaCadillacDealers. Voters cast their vote by liking one of the three charities every day from May 9 through June 6.

The Challenge was successful on many fronts:

• Houston Area Cadillac Dealers increased their Facebook fan base by over 2,000 new fans

• The participating charities increased their Facebook fans

• Raised awareness and Facebook fan base for the charities

• Through personal stories and social media

• By educating new prospects on the charities’ backgrounds and missions

• Cross-pollination between charities

Industry: Automotive

Services: Events

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