Understanding the Power of PR for CEOs

It is crucial to understand precisely what public relations is and what it could do for your company. The sad news is that many CEOs don’t fully understand the role public relations fills in their marketing.

A consistent and well-thought-out proactive PR campaign helps with reputation, and increases name recognition with awareness and consideration; press generated can be used as a sales tool for lead generation, and least but not least, is extremely important during bad press/crisis times.

So, if your CEO’s background is in sales, product development, engineering, finance, and accounting or some other specialty, you may find yourself having a difficult time explaining the value of public relations in order to support your marketing and move your whole company forward.

1. PR isn’t Just Media Relations

Media relations is a tactic, not a strategy.

Although managing media relations is usually at the front and center of what public relations firms do, the reality is that most PR firms can, and often do, a lot more.

We take a customized approach to each client on the basis of their specific PR needs, devise strategies for social advertising, branding, crisis management, social media marketing, and internal communications, among others.

While PR agencies often get a bad rap for “spinning the news,” our main goal is to accomplish your objectives.

2. PR Can Help Your Company Achieve Its Strategic Business Goals

It is difficult to devise an effective public relations plan without fully understanding your company’s key goals. This is why you cannot convince your skeptical CEO of the value of public relations agencies unless you know what your CEO cares about the most.

Case in point: your CEO may say he wants more press. But what is driving their desire for more press? Is it more sales? More qualified leads? More downloads? Capture the interest of investors? Create alliances and relationships to help sell your products/services? Make hiring easier? Once we know the motivation behind the desire, we can focus our efforts more effectively.

3. PR Professionals are More than Megaphones

There is no denying that communicators have to manage many relationships (some more complex than others) to do what they have to do. If you see them as merely amplifying what your organization says, you are not getting the full value. PR has the ability to shape your story, gather intelligence through listening and help you navigate tricky or difficult situations or crises. Public relations can raise the brand’s profile and help them stand out from the competition.

Public Relations Services

TrizCom PR specializes in the following public relations services that have helped more than 100 brands accomplish their goals and objectives. Call us today for a free consultation to review your needs. 972-247-1369

• Strategy

• Messaging

• Media Relations

• Legislative Affairs

• Content Creation

• Events/Promotion

• Issues Management

• Influencer Campaigns

• Social Media Marketing

• Internal Communications

• Corporate Social Responsibility

• Crisis Communications

• Reputation Management

• Media Monitoring, Analysis & Analytics

TrizCom Public Relations is an award-winning full-service PR firm that specializes in national PR. Pitch PR, a division of TrizCom PR focuses on press release distribution with a pitch. Everyone has a story to tell, let us be the ones that tell yours. Let’s get to work.